Segment 2 “I am working” Aspirations amongst the working population are dominated by a desire for personal happiness, something to which nearly a third of them aspire (31%). Their second major concern is their financial situation (20%): they want to achieve enough financial stability to feel secure and independent. Despite coming fifth, physical health is nevertheless a significant issue for 14% of the participants in this category. Besatisfiedwith life Joy Personalhappinessin general #Personalhappiness 31% Financialsituation Buildwealth #Financialsituation 20% Physicalhealth Stayalive #Physicalhealth 14%