SEGMENT 2 “I AM WORKING” Participants who work are most likely to be unwilling to give up aspects relating to their material consumption (22%), a much higher figure than for participants as a whole. Eight percent of them mention food. They also demonstrate little inclination to giving up their personal relationships (18%), their well-being (17%), and their ambitions (16%). Regarding this last theme, contributions on work and professional careers are strongly represented. Freedom Freedom #Personalambitions 17% Family #Familyand loved ones 22% Happiness Physicalhealth #Wellbeing 15%