Watch details Watch details “Family and loved ones” Of participants who answered the previous question, 20% say they are not willing to give up their family or loved ones. As with other themes, the majority of respondents answered “because it’s so important” and “because it’s essential to me” (45% and 16% of participants respectively). Sixteen percent also state that their loved ones are a source of support for them. Finally, 14% of respondents mention their attachment through themes such as “I love them” and “they make me happy.” “Personal ambitions” Seventeen percent of participants who responded to the previous question do not want to give up their personal ambitions. Mirroring the other themes, “because it’s so important” and “because it’s essential to me” occupy the top spots and arerepresented in the same general orders of magnitude: 47% and 26%. “Because I enjoy it” is the third most common reason, with 9% of respondents giving this answer. “Because it defines who I am” was given by 6% of participants. “Because it helps to create a better world” is the fifth most common reason, given by 5% of participants. “Well-being” Sixteen percent of participants who answered question 7 are unwilling to sacrifice their well-being. It is worth noting that “because it’s important” and “because it’s essential to me” (48% and 23% respectively) are mentioned slightly more frequently in this theme than in others (by 7 out of 10 participants compared to an average of 65%). The third reason mentioned is the fact that this aspect is a source of enjoyment for them (“because I enjoy it”), a sentiment shared by 17% of respondents. “Lifestyle: material consumption” Fourteen percent of participants say they are unwilling to give up their consumption of material goods because they are important or even fundamental needs for them (56% of these participants). Seventeen percent gave more personal reasons as follows: for 13%, it is a source of enjoyment (“because I enjoy it”) and for 2% of participants, it is a question of identity (“it defines who I am”), followed by other less common reasons such as “it’s my dream, my passion” or “I want to discover the world.”