UNITED STATES For participants from the United States, concepts linked to material consumption are particularly important, with almost a quarter of participants stating they would not be willing to give up these aspects. Similar numbers report an unwillingness to give up their loved ones to create the future they seek. Their well-being and their personal ambitions are also strongly represented in their contributions. Family #Familyand loved ones 23% Foodand drink Housecomfort #Lifestyle:materialconsumption 23% Happiness #Wellbeing 20%