SEGMENT 2 “I AM WORKING” Participants aged between 25 and 29 mainly focus on topics linked to material consumption (27%). Almost one in ten participants are willing to give up food-related aspects, such as eating meat. They also show a high level of willingness to make commitments, with almost a quarter mentioning the possibility of giving their time or money to help create the future they seek. The moral flaw they are most willing to give up is selfishness. Time Money #Personalresources 23% Foodand drink Cars #Lifestyle:materialconsumption 27%