For display and readability reasons, the bars might be slightly offset from the official boundaries of the continent. The countries considered for each continent remain the same as in the official World Bank delimitation. North America Latin America& the Caribbean The Middle East& North Africa Personal resources Lifestyle: material consumption Lifestyle: activities Personal ambitions Nothing/don’t know Family and loved ones Moral flows 32 % 21% 28 % 7 % 6 % 26 % 14 % 15 % 12 % 11 % 29 % 11 % 17 % 10 % 9 % To build this desired future, I would be ready to give up the following things North America Personal re-sources Lifestyle: ac-tivities Lifestyle: material consumption Personal ambitions Nothing/don’t know 32 % 21% 28 % 7 % 6 % Compared to participants overall, North American participants are most likely to say they are willing to give up their personal resources (32%). Of these, 19% mention their free time and 15% their money. Lifestyle: material consumption comes second, mentioned by 28% of participants. This theme primarily covers cars, food, and plastic. The Middle East & North Africa Lifestyle: ac-tivities Personal ambitions Personal re-sources Nothing/don’t know Family and loved ones 29 % 11 % 17 % 10 % 9 % Respondents from this region mention giving up materialaspects less frequently (7%). As such, they are much more willing to give up personal resources (22%). Latin America & the Caribbean Within this group, the main areas of sacrifice are similar to those for participants worldwide. A total of 25% mention lifestyle: activities and 15% mention lifestyle: material consumption. It is noteworthy that respondents from Latin America and the Caribbean place greater emphasis on their willingness to give up on their identity and beliefs and moral flaws than participants as a whole, at 6% and 12% respectively. Lifestyle: acti-vities Personal re-sources Lifestyle: material consumption Moral flows Personal ambitions 26 % 14 % 15 % 12 % 11 % Europe & Central Asia Lifestyle: material consumption Personal re-sources Lifestyle: ac-tivities Personal ambitions Nothing/don’t know 40 % 20 % 30 % 9 % 6 % More than 70% of participants from Europe and Central Asia mention aspects related to ways of living (compared to 46% of participants worldwide). In this region, sacrifices primarily involve material aspects (40%), such as food, mass consumption, and cars. In terms of activities, 9% of participants mention giving up travel and air travel. Moral flaws are raised less frequently, however. Sub-Saharan Africa Moral flaws—most notably laziness and selfishness—are the theme most commonly raised by participants who grew up in Sub-Saharan Africa. Personal resources such as money and time are also frequently raised. Lifestyle: material consumption is mentioned by just 8% of participants, while lifestyle: activities, travel and air travel are raised by fewer than 1% of participants. Moral flows Lifestyle: activities Personal re-sources Personal ambitions Lifestyle: material consumption 21 % 18 % 20 % 11 % 8 % South Asia For participants from South Asia, the main areas in which they would be willing to make sacrifices are personal resources and activities. Moral flaws are also frequently raised (16% of participants). Lifestyle: acti-vities Moralflows Personal resources Lifestyle: material consumption Personal am-bitions 24 % 16 % 19 % 15 % 7% East Asia & the Pacific Almost a third of participants from East Asia and the Pacific say that they are willing to give up personal resources, in particular their time (19%) and money (10%). Activities, including passions, hobbies, and video games, are mentioned particularly often (20%). However, respondents from these regions mention material consumption relatively infrequently compared to participants as a whole. Personal re-sources Lifestyle: material consumption Lifestyle: activities Nothing/don’t know Personal ambitions 31 % 11 % 22 % 10 % 9 %