.Food coloring. Understanding food Natural Coloring colorants foodstuffs Foodstuffs Processing From a process that respects the raw ingredient. Made from plant, mineral Made from plants. Raw ingredient or animal ingredients. Non-selective extraction from fruit and Selective extraction of pigments. vegetable plants Flavor Subtle (possible) Subtle (possible) Color intensity Mild to intense DEPENDING ON AMOUNT USED Additive or EU-REGULATED NON-EU-REGULATED ingredient additive ingredient Amount used Limited Quantum satis TO BE USED IN REASONABLE AMOUNTS Used by Most well-known controversies regarding synthetic dyes Azo dyes (E102, 104, 110, E122, E124, E129) can cause hyperactivity in children. Titanium dioxide (E171) is suspected of carcinogenic effects and is prohibited in Europe. 216