Joon and its story Joon is an identity created by Air France together with the expertise of the brand design agency Brandimage. For an airline unlike any other, it needed an original and unique advertising campaign. This was the challenge for BETC. Joon is a fashion brand, a rooftop bar, a personal assistant, a TV channel on demand, and oh ... Joon does flying too! “Joon, also an airline” is embodied in a digital communication campaign. With a film that tells us all about the different facets of the brand, to music by new French music sensation Blanche Palace. And a social media side that will be gradually unveiled throughout the year, launched with ambassadors-influencers who embody the spirit of the brand at each of its destinations.